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Rewind It 10 To Launch into 7,000+ CVS Stores Nationwide this Fall

Hair and beard coloring solutions line expands its retail presence.

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By: Lianna Albrizio

Associate Editor

TV Personality Brody Jenner, who was named the face of the brand, will appear on boxes in October.

Rewind It 10, the at-home hair color brand, will expand into over 7,000 CVS stores across the US on Oct. 4. Launched to market in December 2023 exclusively at Sally Beauty and Rewindit10.com, Rewind it 10 offers professional-grade, easy-to-use hair and beard coloring solutions enriched with high-quality ingredients, per the makers. “This expansion into CVS, one of the largest retailers in the US, is truly a massive milestone for a brand not even at its one-year mark. This retail part...

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